Our Team

Our Team

Edward Sokolowski, CFP®, CLU®, ChFC®, AIF®

Managing Partnert and Financial Advisor

Managing Partner Edward “Ed” Sokolowski is a lifelong resident of Western Massachusetts. He graduated from the Massachusetts College of Liberal Arts in 1992 with a BS in finance. As a child, he remembers visiting his older sister at her office in downtown Springfield. Mesmerized by the sounds and sights of the stock market tickers, Ed knew finance was in his future. In college, Ed’s economics professor taught him the value of investments, explaining that when you lose money, it takes twice as much effort to earn it back. It was then that he chose to steer clear of quick-fix stock trading and pave a career applying the conservative philosophy of long-term investing.

Ed began the licensing process before graduation and promptly joined EQ Financial Consultants out of college. Within two years, Ed’s hard work and dedication propelled him into management. While Ed always valued slow and steady investments, he thrives in risky and challenging environments. In 1995, Ed moved his family to New York, seeking a fast-paced setting to push him out of his comfort zone.

Armed with valuable experience, Ed was recruited back to Western Massachusetts in 1999 to work for Palmer Goodell Financial Group, LLC. Ed witnessed the corporate sale of Palmer Goodell to TD Bank and quickly realized the need to provide a local, relationship-focused, comprehensive approach to financial planning. Together with partners Joseph Leonczyk and Charles Myers, he opened the doors of Pioneer Valley Financial Group, LLC, in March 2002. Today, Ed is recognized as a President’s Club Advisor for 2014—an elite distinction recognizing only the most esteemed financial advisors based on annual production rankings among Commonwealth Financial Network®'s 1,487 financial advisors of 2014.

When he’s not in the office, you’ll often find Ed lacing up to hit the pavement. After being a casual runner for more than 10 years, he decided it was time to move from casual running and start training for his first marathon. It’s an achievement he is proud to have accomplished after turning 40, and Ed has since completed several marathons and continues to stay physically fit with daily runs.

Ed received an esteemed Volunteer of the Year Award for his involvement in the preservation of Folley Field/Lake Wallace. During his service as chairman, Ed tirelessly fought, lobbied, disrupted, and influenced community leaders in order to preserve the 66 acres. The land is now a place where children and their families enjoy sporting events, nature walks, and environmental exploration. Having raised two sons and spent more than 15 years coaching football, basketball, and baseball, Ed intrinsically values the development of future generations through education, community support, and outdoor play.

You’ll see that as PV Financial Group has become more successful, the community receives more of the company’s energy, time, and money too. Ed, who wasn’t born wealthy, believes that it is his social responsibility to give back to the community and support children so that they have the opportunity to one day be successful too. Ed handpicks organizations, like the Ludlow Community Center/Randall Boys & Girls Club, Head Start, and the Michael J. Dias Foundation, to foster child and community development. You’ll often find him volunteering at local events, coffee in hand, alongside his team.


Presidents Club badge

Edward Sokolowski is proud to have been recognized as a President’s Club advisor for 2016—a distinction based on annual production attained by 16 percent of advisors affiliated with Commonwealth Financial Network.

Each year, Commonwealth, the Registered Investment Advisor–broker/dealer that helps us process investment transactions on your behalf, recognizes President’s Club advisors by inviting them to an exclusive gathering of their peers, leading industry experts, and Commonwealth home office staff. President’s Club advisors benefit from an intensive learning and networking experience designed to help them hone their expertise, share best practices, and provide ever-higher levels of service, education, and leadership to their clients.

Peter Leonczyk, AIF®

Financial Advisor

Financial Advisor Peter Leonczyk is a lifelong resident of Ludlow, MA. He attended Westfield State University, where he earned a BS in business management. Upon graduating, Peter sought a career that would allow him to impact people’s lives on a deeper level. With a strong desire to serve within the community, coupled with his interest in economics and finance, Peter joined PV Financial in early 2013.

Since joining the firm, Peter has earned his AIF® designation, expanding his knowledge and expertise in retirement planning and management. Peter is committed to providing quality financial planning and guidance to hardworking individuals, families, and businesses throughout all stages of their financial journey. With his genuine sense of humor, grounded in trust and friendship, Peter has a natural ability to develop a strong connection with each one of his clients. Peter has fostered these relationships in the community through his work as a member of the Rotary Club of Ludlow and dedicated volunteer with organizations such as the Ludlow CARES coalition and Junior Achievement. Acting on his commitment to support the youth in our community, Peter coached the Ludlow Lions Youth football team. After helping lead the team to an undefeated championship, Coach Pete stepped down (for now) but remains invested in his players' lives both on and off the field.

Growing alongside his community, Peter was an honoree of the 2020 Business West 40 under Forty Award* - a program that recognizes individuals within western mass who have excelled professionally, but also in their services to the community. Now, Peter actively serves on the Michael J. Dias Foundation board and was most recently named a Ludlow Boys and Girls Club – Club Ambassador. 

Today, Peter and his wife, Jessica, reside in Ludlow with their daughter Emma and son Parker. In his free time, you may find Peter combining his love for the outdoors and athletics by playing a round of golf or fishing at a local pond. As a family, they enjoy spending time on the Connecticut River where they fish, paddleboard, and barbeque. Displaying his love for cooking, you’ll likely find Peter with a spatula in hand while manning the grill, serving his friends and family.


*This award is not specific to financial services and does not imply an endorsement, recommendation, or otherwise reflect the performance of the advisor or any account

Kelly Haber

Chief Compliance Officer and Director of Operations

Chief Compliance Officer and Director of Operations Kelly Haber was born and raised in Ludlow, Massachusetts. Kelly’s parents immigrated to the United States from Portugal before starting a family. They desired to give Kelly and her brother a life full of opportunity. Guided by the dedicated work ethic of her parents, Kelly vividly remembers going to work at her local bakery at 16, upholding her commitment to the tennis team and still maintaining excellent grades in preparation for college. Kelly’s acute attention to detail drove her success then, as it does now.

Kelly went on to attend Western New England University, where a career in finance first piqued her interest. Out of school, Kelly got her first taste of the financial planning industry while working at Northwestern Mutual in Pittsfield, Massachusetts, as a sales assistant. The independent, fast-paced environment prepared her for her subsequent move to MassMutual in Springfield, where she accepted a position as an investment analyst in the operations division.

Kelly’s dedicated work ethic and ability to manage and resolve complex problems with efficiency and empathy quickly identified her as an integral part of the organization. Within a short time, she was promoted into the role of regulatory operations consultant, auditing operations, and developing supervisory procedures. A few years later, equipped with vast experience, Kelly was further promoted into her most recent position as a compliance consultant, where she handled various regulatory inquiries and drove changes that positively influenced the client experience.

From regulatory inspections to internal audits, to research and resolution, Kelly has the ability to comb through fine details with precision and accuracy, making her an invaluable asset to our team. Kelly joined PVFG as the Director of Compliance and Operations in early 2016. Armed with her FINRA Series 7 and 24 securities registrations through Commonwealth Financial Network® and guided by her caring and personal approach, Kelly has become a dynamic asset to our growing firm.

Within six months, Kelly passed the Uniform Combined State Law Examination (also called the Series 66), promoting her to Chief Compliance Officer. As regulations become increasingly more complex, compliance is one of the most critical functions in any firm. With her new registration, Kelly has become Pioneer Valley’s OSJ Delegate and a registered Investment Advisor Representative. It's a role well suited for Kelly’s area of expertise, and she is now responsible for the general supervision and compliance of the firm and all activities of registered employees.

When not in the office, Kelly and her husband, Barry, a “tree guy,” enjoy time with their family at home in Wilbraham. Still settling into their recently built house, Kelly puts her creative side to work exploring her interest in interior design throughout each room. While Kelly is busy sprucing up the place, you might find Barry around town in Ludlow, fearlessly climbing and removing trees.

Kelly and Barry recently celebrated their 10-year wedding anniversary. While dreams of Italy and Hawaii first came to mind, it’s more likely they’ll be sporting Mickey Mouse ears in Disney while chasing their two adorable sons, Ryan (7) and Gavin (2).

When not at a hockey or football game cheering on Ryan (while frantically chasing after Gavin, who desperately wants in on the action), you’ll often find Kelly in the kitchen trying a new recipe, watching HGTV, enjoying a glass of wine with friends, or curling up with a good book.

Kelly Outhuse

Operations Coordinator and Relationship Manager

Operations Coordinator and Relationship Manager Kelly Outhuse has been working in the financial services industry for more than 12 years. She knows firsthand the meaning of hard work. Kelly’s parents immigrated from Portugal to the United States as a young couple. Kelly vividly recalls watching her parents work tirelessly to create the American dream for their family. From factory workers to real estate buyers, landlords to small business owners, Kelly’s parents imparted a strong work ethic and customer service standard that has proven to be intricately woven throughout Kelly’s personal ideals and professional demeanor.

Kelly graduated from Westfield State University with a bachelor of science in business management. While studying finance, she was struck to understand the impact of everyday events on the stock market. Learning how financial planning can provide individuals with security amid the chaos of the economy, Kelly soon discovered her future career path.

Kelly’s acute attention to detail and passion for the financial services industry made for a perfect fit in her position in the retirement services department at MassMutual in Springfield, Massachusetts. Kelly spent nearly four years servicing professional employer organizations, transferring new business, coordinating enrollment meetings, and assisting new clients transitioning to 401(k)s. Kelly went on to gain invaluable experience in compliance and account management at the United Health Group in Hartford, Connecticut, and Northwestern Mutual in Springfield, Massachusetts.

In a recent role as a compliance specialist at Professional Investors in South Windsor, Connecticut, Kelly realized an inclination toward working directly with financial representatives. Responsible for the processing of new accounts and customer orders for nearly 120 financial advisors, Kelly further developed her capacity to carefully review every fine detail while simultaneously managing multiples tasks. Seeking an opportunity closer to home, Kelly joined the Pioneer Financial Group team in early 2017.

A self-proclaimed “chatterbox” with a sincere sense of community, Kelly rounds out our Operations Department and Relationship Management team with her life insurance license and Series 7 securities registrations (through Commonwealth Financial Network®). Kelly’s hearty work ethic, genuine enthusiasm, and dedication to customer service make for a natural fit within our team.

When not at the office, Kelly spends much of her time creating meaningful memories with her husband, Jeremy, and two children Mason (1) and Mila (4). Jeremy proudly co-owns and operates his family’s locksmith business, often dedicating long hours and overnight visits to service emergency calls. To balance their dynamic work schedules, the family enjoys escaping to Cape Cod, exploring local beaches, or frequenting Boston for fun family adventures. When not discovering new sights, the Outhuse family often entertains family and friends in their Ludlow home. A loyal friend, dedicated mom, and proud community supporter, Kelly’s natural warmth and friendly personality help to make everyone she meets feel welcome and engaged.

Karen Nogueira

Director of Client Relations

Director of Client Relations Karen Nogueira knows what it means to deliver impeccable customer service. As a young girl, Karen remembers proudly wearing her red and white apron as a candy striper while she volunteered at Ludlow Hospital. Serving others gave her a sense of joy, from refilling water glasses and serving dinner, to taking the time to speak with lonely patients, Karen had the heart to help others. It was no surprise when Karen later landed a career in customer service.

A natural people person, Karen’s philosophy of treating others the way she hopes to be treated allowed her to quickly move through the ranks. Karen began her career as a bank teller at West Bank. From there, she moved to Luso Federal Credit Union, where she was promoted from teller to head teller and finally to branch manager before joining our team in 2006. At first, Karen came on board as a part-time sales assistant. As her children got older, Karen’s innate sense of loyalty to the client experience carved out her full-time niche position where she now works as a relationship manager. Today, Karen’s devotion to customer service proves to be an invaluable asset to the team.

When not working, you’ll find Karen spending most of her free time with her family and two children, Ava and Joseph. Growing up in a Portuguese home, Karen vividly remembers dancing on her father’s toes while listening to Portuguese folk music. Karen passed on her love of music and dance to her daughter Ava, 9, who gracefully participates in several competitive dance teams. Ava’s talents do not end just in dance; Karen also nurtures Ava’s love of music and encourages her natural abilities when playing both the acoustic and electric guitars.

During soccer season, you can’t miss Karen screaming from the sideline “Go, Bubba!” while Joseph, 7, is on the field. Whatever the sport, Karen makes sure to support and cheer him on at every game and practice.

In recent years, Karen has discovered a love for running. While you’ll see her mostly running around the neighborhood, she recently completed the St. Patrick’s Day Road Race finishing at her personal best. Karen loves to stay active with her kids and is often outside playing soccer and basketball with Joseph, Ava, and their two playful dogs, Lulu and Oliver.

During the summer, Karen also enjoys spending time planting in her garden; pink hydrangeas are her favorite. Throughout the year, she loves to travel and always tries to bring her children. Karen believes in the importance of education happening outside of the classroom and seeks to expose them to different places, food, and culture whenever the opportunity arises.

Fatima Tavares

Relationship Manager

Relationship Manager Fatima Tavares joined our team in 2014, bringing an exceptional range of customer service skills. Her natural warmth and genuine smile will likely be the first thing you notice when you walk through our office doors. She grew up in Portugal, inspired by her hard-working parents who moved to the United States before Fatima finished school in order to give Fatima and her sister the opportunity to reach their potential.

Fatima moved to Ludlow, Massachusetts, at age 21, where she took a position at Ludlow Textiles. Fatima worked with dedication for 17 years until the business was sold. Her hard work and organizational skills propelled her forward; before the mills closed, her responsibilities included payroll, human resource functions, and reporting and inventory control. While her position as an administrative assistant was demanding, Fatima generously carved out time for her unpaid position, where she utilized her trilingual abilities (English, Spanish, and Portuguese) to help bridge the language gap for many of her coworkers, scheduling doctor appointments, helping pay bills, and much more.

Fatima went on to further her education in office systems technology and found her next position as a banker at Admirals Bank. Her professionalism and attention to detail quickly identified her as an integral member of the bank and her community. Additionally, Fatima manages Primavera Restaurant in Ludlow, where she prepares schedules, manages some finances, and handles most customer and vendor inquiries. You may even catch her behind the bar or waitressing, where she delights her customers with a warm greeting and superb customer service.

When not working, Fatima enjoys spending time with her husband and two sons, 16 and 20. Fatima proudly describes her hard-working children as high honors and dean’s list students. Her oldest attends Westfield State College, studying accounting, and her youngest, still in high school, has dreams of architectural engineering in his future. You’ll often find both of her boys at home, enjoying Fatima’s evening meals. She loves to cook and tries to prepare a homemade meal every day, other than the occasional family movie night or shopping trip.